Welcome

We are a data and analytics community collaboration among community banks, credit unions, and other locally owned financial institutions primarily in the Cascadia region of Alaska, British Columbia, Idaho, Montana, Oregon, and Washington State. We're devoted to connecting data and analytics practitioners, consumers, and leaders to understand and realize our potential to execute, innovate, and thrive.

That said, data and analytics community members from locally owned financial institutions in all parts of the US and Canada are welcome to attend our events!

Join Us at Our Next EvenT

December 9 11:00-12:30 PST

Exploring Segmentation (Virtual)


Your customers are diverse. How do you effectively segment them to serve them better?

Segmentation, the art and science of grouping your customer base into like-minded groups, is the basis of targeted marketing. But how can you do it effectively, especially when you have only limited resources?

We'll first have a primer to cover the basics. Then we'll have collaborative discussions about how to tackle certain issues at some specific financial institutions. Please join us!


Read more about this.

Cascadia Financial Analytics Forum


January 11 11:00-01:00 PST

FI Showcase: Segmentation Strategies (Virtual)


Your customers are diverse. How do you effectively segment them to serve them better?

Segmentation, the art and science of grouping your customer base into like-minded groups, is the basis of targeted marketing. But how can you do it effectively, especially when you have only limited resources?

We'll feature success stories from three financial institutions about how they successfully use segmentation. Please join us!


Read more about this.

Cascadia Financial Analytics Forum