FI Showcase: Segmentation Strategies

Tuesday, February 8, 2022 11:00-12:40 PST Virtual Event

Your customers are diverse. How do you effectively segment them to serve them better?

Segmentation, the art and science of grouping your customer base into like-minded groups, is the basis of targeted marketing. But how can you do it effectively, especially when you have only limited resources?

We'll feature success stories from three financial institutions about how they successfully use segmentation. Please join us!

Cascadia Financial Analytics Forum