We are a data and analytics community collaboration among community banks, credit unions, and other locally owned financial institutions primarily in the Cascadia region of Alaska, British Columbia, Idaho, Montana, Oregon, and Washington State. We're devoted to connecting data and analytics practitioners, consumers, and leaders to understand and realize our potential to execute, innovate, and thrive.
That said, data and analytics community members from locally owned financial institutions in all parts of the US and Canada are welcome to attend our events!
Join Us at Our Next EvenT
February 8 11:00-01:00 PST
FI Showcase: Segmentation Strategies (Virtual)
Your customers are diverse. How do you effectively segment them to serve them better?
Segmentation, the art and science of grouping your customer base into like-minded groups, is the basis of targeted marketing. But how can you do it effectively, especially when you have only limited resources?
We'll feature success stories from three financial institutions about how they successfully use segmentation. Please join us!